THE SCIENCE OF PRETICS

THE FOUNDATION OF PRETICS

THE SCIENCE OF ALGORITHMIC PERSONALITY PROFILING

A WORLDWIDE TREND OF DATA CENTRIC PROFILING

There are many benefits of knowing the personalities of others. From customizing your approach to your clients, to creation of new products for companies, many people want to know the personalities of others to gain the competitive edge.

However, the confusion and expertise required to obtain an actionable and accurate profile of any is turning many away from profiling and trust their gut instinct instead. Having said that, this confusion and the need of expertise is getting replaced by data processing.

Data does not lie. The technology to process big data is only available for the past decade. With data processing capabilities getting matured, personality prediction is also getting more accurate.

THE PSYCHOLOGICAL EXTENSION

BUILDING ON PAST SUCCESSES

Our psychological basis is founded on the world’s most researched personality paradigm – the Big 5 model (i.e., openness, conscientiousness, extraversion, agreeableness, and neuroticism). This model is widely accepted as the most comprehensive in explaining individual differences in personality. Our in-house psychologists and big data experts have created new methodologies extending work from University College London, Cambridge University, and Columbia University.

By expanding the demographical information with the psychographical information, we can nullify the situation-dependent psychological reaction to uncover how a person thinks, acts, communicates, and makes decisions. Effectively telling us the most probable manner the person is and all the user had to do is to apply it to the situation on hand.

Big Data

Big data refers to the extremely large data sets that is only possible to be analyzed computationally to reveal patterns, trends, and associations. Processing big data reveals previously unknown trends and reasons of why certain events happens.

Predictive Analytics

Predictive analytics refers to the extraction information from data sets in order to determine patterns and predict future outcomes and trends with reliability and accuracy. When combined with big data, makes prediction incredibly accurate.

THE BIG 5 PERSONALITY PARADIGM

A BRIEF INTRODUCTION

Trait theories of personality have long attempted to pin down exactly how many personality traits exist. Earlier theories have suggested a various number of possible traits, including Gordon Allport’s list of 4,000 personality traits, Raymond Cattell’s 16 personality factors, and Hans Eysenck’s three-factor theory. Today, researchers believe that they are five core personality traits (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism, often listed under the acronyms OCEAN or CANOE). Evidence of this theory has been growing over the past 50 years, beginning with the research of D. W. Fiske (1949) and later expanded upon by other researchers including Norman (1967), Smith (1967), Goldberg (1981), and McCrae & Costa (1987).

McCrae and his colleagues have also found that the big five traits are also remarkably universal. One study that looked at people from more than 50 different cultures found that the five dimensions could be accurately used to describe personality. Based on this research, many psychologists now believe that the five personality dimensions are not only universal; they also have biological origins. Psychology David Buss has proposed that an evolutionary explanation for these five core personality traits, suggesting that these personality traits represent the most important qualities that shape our social landscape.

Openness

Openness refers to the appreciation for unusual ideas, imagination, curiosity, and variety of experience.

Conscientiousness

This refers to high levels of thoughtfulness, with good impulse control and goal-directed behaviors.

Extraversion

Extraversion is characterized by excitability, sociability, talkativeness and emotional expressiveness.

Agreeableness

This refers to attributes such as trust, altruism, kindness, affection and other prosocial behaviors.

Neuroticism

Neuroticism is a trait characterized by sadness, moodiness, and emotional instability.

THE THREE-PART ALGORITHM

THE PRETICS WAY

The wealth of information obtained from the person-in-question only seems simple on the surface. There are three main parts of the Pretics algorithm. Firstly, the huge amount of data collected over 12 years of research is the basis where it all begins. Then taking account of country-specific information such as culture and financial strength, political stability, etc. comes into play. Finally, the personally identifier will narrow down the algorithm to scrap the online world of personal information of the person. Then combining all three parts together, comes the vast information that Pretics tells you.

Raw Data

The algorithm’s basis is derived from the 270 million data points from Pretics’ initial data collection over 12 years of research.

Country-Specific

Considering the cultural and the societal expectations differences in different parts of the world, Pretics has a country-specific module.

Personal Identifier

In order to know the person, we need information that identifies the person. Such as name, email addresses, phone number, gender, etc.